One of the many ways to generate wine sales is by creating a stunning display of your wines. Be inspired by the California commercial wine displays built by experts. Wine Cellar International, a well-known team of designers and builders of refrigerated wine rooms, has completed several projects. We work with them in providing efficient and practical wine storage solutions for wine businesses.
California Commercial Wine Displays: What are the Benefits They Offer for Businesses?
Driving wine sales in a restaurant, retail store, or hotel requires time and effort. With many marketing strategies available, it is easy to fall into ineffective practices. It is best to consult a specialist who can help determine the most effective strategy to increase your wine sales. Creating a visually appealing and organized presentation of your wines is one proven way to help attract potential customers.
Let us say you are a customer deciding where to go for dinner and are passing by two different restaurants, one of which features a beautiful and luxurious wine display. Which would you choose, especially if you’re looking to impress your date?
To an establishment with a mediocre wine display or one that has wine bottles displayed with style? Of course, to the establishment that catches your attention. Unique California commercial wine displays will entice customers to stop and check what the establishments have to offer, resulting in more sales.
When customers see different options of wines displayed beautifully in the wine racks in your restaurant, they will be enticed to take a closer look at your offerings and make a purchase. Aesthetically pleasing wine displays will draw the attention of the diners and contribute to their dining experience.
Customers who had a relaxing experience brought about by luxurious-looking commercial wine displays are more likely to come back to your restaurant. Positive feedback will become word-of-mouth, resulting in more customers and more wine sales.
Wine Cellar International, a top-notch wine room builder in Orange County, California, has proven its expertise and creativity in designing sale-boosting commercial wine cellars.
Stylish Wine Racks Options for Stunning California Commercial Wine Displays
Wine Cellar International offers innovative wine storage solutions to help entrepreneurs and restaurateurs in sales generation. They utilize wood and metal wine racks designed to create organized and enticing California commercial wine displays.
Wood Wine Racks
The warmth and elegance of wood make it a sought-after material in manufacturing wine racks. Wood is workable and costs less than metal. Wine Cellar International uses Redwood, Mahogany, Knotty Alder, and Pine for their wine racks. These wood species are highly resistant to mold and warping and can withstand the highly humid conditions inside refrigerated commercial wine rooms.
You may opt for modular or kit wine racks if you are not willing to spend much. These ready-made wine racks are an alternative to custom racking, ideal for budget-savvy wine sellers. They are available in various sizes and styles to suit the needs of the clients. You may go for single deep, double deep, or combine different depths depending on your requirements.
The most common styles of modular commercial wine racks are diamond bins, column wine racks, rectangular bins, and an arch display with a tabletop. For high-density wine storage, we recommend retail wine racks to offer many choices to the customers. Wine Cellar International offers stackable wine racks to provide room for additional bottles in the future. These wine racks will also allow modifying commercial racking without bringing down the existing wine rack system.
Custom-Built Wooden Wine Racks
Although a bit more costly than ready-made wine racks, there are more advantages offered by custom wine racks. Custom wine racks for California commercial wine displays are perfect for creating a wine storage system manufactured to fit the size and shape of your wine room. You may incorporate design features you want and add a personal touch to them.